Vonage and the case of the missing ad copy

July 4th, 2008

NEW YORK (Fortune) — Readers of the The Wall Street Journal on April 27 may have noticed something unusual about the full-page ad on the back of the Marketplace section: a blacked-out sentence right in the middle of a block of text. Journal readers were left wondering: Was the hastily Magic Marker-ed out line part of the ad’s creative message? Or was it covering up something truly offensive?

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