Legal Questions

It’s not often that you hear that lawyers market too little. But that’s apparently the premise of this recent abstract entitled “Marketing Wills” that appears in the Elder Law Journal. (H/T Mark Merenda, Smart Marketing Blog) The paper’s authors, Michael McCunney and Alyssa DiRusso contend that intestacy levels (i.e., level of people who die without wills) remain high, in part because lawyers have not done a very good job of marketing wills to prospective clients. The authors suggest that lawyers use marketing experts to devise campaigns to educate clients on the need for wills. Scott Greenfield comments, noting that lawyers do not need to engage in marketing to educate the public and that perhaps, the bar associations are a more appropriate resource for providing education on wills than lawyers.

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